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My Approach to Design Research

Keep it simple

I’ve found that this process covers the fundamentals of human-centered design yet is easier to explain to stakeholders who may be new to the process. Along the way, I look for every opportunity to demonstrate the value of research and design. 

Tools and Methods

  • Stakeholder Interviews

  • Comparative Research

  • Cognitive Walkthrough

  • User Interviews

  • Personas and User Stories

  • Content Audit

  • Affinity Mapping

  • Dot Voting

  • KJ Method

  • Card Sorting

  • Journey Mapping

  • Storyboarding

  • Surveys

  • Low to High Fidelity Prototyping

  • Coding with HTML, CSS, JavaScript and node.js

  • Content Design and Writing

  • Plain Language Review

  • Usability Testing

  • Socializing Insights

  • Effective Communication with Stakeholders


Research and Design

  • Align around who we are designing for

  • Assess the current state

  • Show possible solutions to people



  • Adjust and repeat as needed!

  • Provide ongoing feedback on strategy


Deliver Value

  • Deliver research and prototypes

  • Offer guidelines, templates, and best practices

  • Document our work to make it easier to find and reuse later

Design Research Practice


  • Persona Library

  • Research Repository

  • Office Hours

  • Templates and guidelines

  • Past Projects Wiki

  • Discussion of best practices

Getting better all the time

I've developed a design research practice with my colleagues at the NYC Taxi & Limousine Commission. The goal is to find ways to improve as a team so that we can deliver valuable work. How can we make our work easier to find, use and understand for us and our colleagues?


I lead work on our Persona Library, Past Projects WikiOffice Hours to share tools and methods with colleagues, a Best Practices folder with reusable templates, and a Research Repository to house past insights.


Persona Library with introduction for newcomers on the left.

Screen Shot 2021-10-03 at 10.08_edited.jpg

Research Repository that houses past insights.

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