Hello!

IMG_2625.jpg

I’m a design researcher with prototyping experience. I champion people's unique needs while understanding what drives the success of a product or service. 

I’m open-minded when it comes to deciding which tools, methods or skills to use. Whatever gets the job done well and equitably.

I enjoy complex problems that require patience and creativity. I can zoom out to connect needs across users, staff, business goals, technology, and contexts such as policy, regulation, and accessibility.

Please reach out! 


🤸‍♀️ elizabethjferguson at gmail dot com
😎 Linkedin
🖋️ Resume

How I dive into a problem, generate opportunity areas and help others use design research.

Product research and design for a lightweight platform to match drivers with Yellow taxis, conducted at the NYC Taxi & Limousine Commission.

Legacy Modernization Pilot

(Coming soon!)
Research, user testing and prototyping of a new portal for licensees and staff, in an effort to modernize legacy systems.

Customer-Centric Initiative

(Coming soon!)
Design research to demonstrate the value of human-centered design to staff across seven teams.

A few projects from my past.